MyPicture

Welcome.

I like to grow things.

Companies, conversion rates.

I am an inspired and driven marketing professional that boosts growth through analytics, optimization and innovation.

I help early-stage, high-growth companies connect with their users.

Lean startup methodology and a growth hacker mindset guides my approach to customer engagement.

I've worked in entrepreneurial atmospheres my whole career— in a variety of roles, including employee, consultant and co-founder.

My most recent time has been at Cross Campus, where I've had the good luck of having some amazing mentors and exposure to LA's tech community.

Want more? Check out my portfolio

I help young companies find product/market fit, optimize their acquisition funnels, and retain more users.

I use data and analytics to identify key performance indicators, making it easy to understand what's working, and what isn't.

I am passionate about web traffic analysis and growing metrics week by week.

Lean Startup Methodology

Analytics: MixPanel, GA, KISSmetrics

Content Strategy

HTML + CSS

SEO Optimization

Social Media Management

A/B Testing

Email Marketing

June 2013 - December 2013

Cross Campus

Communications + Social Media

  • Brought Cross Campus’s SEO position to #2 (up from 23) for “coworking santa monica”
  • Doubled web traffic to www.crosscamp.us.
  • Curated a weekly email to over 5,000 people.
  • Grew our mailing list by 25%.
  • Increased social media following by 33%.
  • Communicated updates and events to our member community.
August 2007 - Current

Private Clients

Freelance Marketing

  • Specialized in marketing & client services for start-ups and b-corporations.
  • Detailed knowledge of client management and best communication practices.
  • Marketing services including authoring copy, prioritizing business marketing budget and outlining and implementing social, online and print marketing strategy, support documentation best practices.
  • Clients include Pixalate, Inc, Frontier Financial Advisors and Silicon Beach Digital.
April 2012 - April 2013

Sound Meditation LA

Marketing Manager

  • Created the branding, focus and identity of the organization and build the foundation of the consumer experience.
  • Executed marketing strategy through e-mail marketing & PCC with a strong conversion rate and ROI analysis.
  • Event booking, production and promotion; managed 6 instructors and 13 studios.
  • Increased e-mail list 10x, average open rate of 25%.
July 2011 - February 2012

California Green Designs

Sales Representative

  • Expanded company trade show presence to connect with relevant and innovative new industries, including a chocolate trade show, golf show, and L.A. area farmer’s markets.
  • Lowered cost per lead from over $100 to $30 .
  • Managed a team of 7 solar energy advocates.
  • Worked extensively with ACT, Adobe Suite, Microsoft Office.
June 2009 - May 2011

SemiconSoft, Inc.

Marketing Manager

  • Planned and executed multiple marketing campaigns including email marketing, social media marketing campaigns, literature and signage for trade show booth.
  • Developed and executive business development plan to increase sales 60% year to year.
  • Expanded SemiconSoft’s client roster to include the solar industry and higher education field.
  • Helped build an international network of sales representatives in four countries.
Sept 2006 - May 2010

New York University, 2010

The Gallatin School of Individualized Study

I graduated from Gallatin, a writing-based critical thinking program centered around essay assessment and seminal style classes. Classes include economics, sociology, philosophy and creative writing.

At NYU, I also worked for my first startup, an online healthcare company called Alijor. I created an improved growth strategy using blogging and social media that reached the target user base.

I also spearheaded NYU’s first umbrella human rights group, JUST IS, which hosted several events including a talk with Kenneth Roth, Executive Director of Human Rights Watch.

Undergraduate Advisor: Richard Hendler, Stern School of Business.

Mar 17th, 2014

Asking Someone to Try Your Beta?

There’s a beta product I want people to test. It’s useful, easy and could greatly benefit the lives of people I am reaching out to. But I’m not telling them that. Or anything else about the product, for that reason. Why? Well, a few months ago, a friend sent me a postcard. It was so… read more

Mar 10th, 2014

Qualified Leads at Trade Shows (Time Saver)

My last trade show was Ad:Tech last year. I was with an ad analytics startup. We showed up in the little startup corner and waited. Who was going to come up to us? Would we find any valuable leads? Let’s face it- traditional trade show marketing is exhausting. By Sunday afternoon you’re ready for a… read more

Feb 26th, 2014

Cambodian Entrepreneurship

My best friend, and travel buddy, found a Cambodian kayak tour with a high price tag- $100 per person. That’s too much, could I negotiate them down? So I offer to do a write up in exchange for $70 per person. Done deal. Our driver, Thee picks us up wearing business pants and a polo shirt,… read more